Bench silent budget leaks
Catch products that spend without converting before they bleed across another reporting cycle.
Spend > $75 AND ROAS < 1.2x
Google Shopping and Performance Max budget protection
Stop paying to advertise products that do not sell.
RoasGuard turns your product-level Shopping data into automated guardrails: preview weak SKUs, delist campaign losers, relabel winners, and reverse every action from a clean audit trail.
14d
lookback windows
3
guard actions
1-click
reversal trail
0
feed migrations
roasguard.io/live-cockpit
Guard score
86+12 this week
Wasted spend risk31%
Rule coverage74%
Review queue9 SKUs
Automation run preview
Rule: spend > $50 AND ROAS < 1.5x over 14 days
ProductSpendROASAction
Wall Clock - Oak$2140.0xDelist
Ceramic Pot L$1680.4xRelabel
Linen Throw$923.8xKeep
Brass Lamp$775.1xScale
2 benched
6 relabeled
Undo ready
No fake logo wall
Built around the moments performance teams actually need to control.
Feed stays stable
No rebuild, no forced migration
Rules stay explainable
Every action has evidence
Spend stays focused
Budget moves away from proven losers
Product cockpit
One screen for the products eating your margin.
A professional SaaS site should show the product, not decorate around it. RoasGuard's experience centers the exact workflow: detect, explain, decide, enforce, undo.
Product and variant views
Ads plus Shopify performance
Rule evidence beside every action
Products at risk
Merchant Center + Google Ads + Shopify, normalized by product ID
All productsPMax CoreLast 14d
SKUSpendSalesROASStatus
RG-OAK-CLOCK$214$00.0xDelist
RG-POT-L$168$620.4xRelabel
RG-BASKET-M$131$2011.5xWatch
RG-LINEN-BLK$92$3503.8xProtect
RG-BRASS-LAMP$77$3935.1xScale
Rule builder
Spend is greater than $50
ROAS is below 1.5x
Units sold equals 0
THEN delist from PMax Core
Run timeline
09:00Pulled Ads + Merchant Center metrics
09:03Joined Shopify revenue
09:04Matched 2 products
09:05Queued delist action
Use cases
Automation for the decisions buyers already make by hand.
RoasGuard is deliberately narrow: it guards product-level ROAS. That focus makes the site, product, and onboarding easier to understand in seconds.
Use store sales as the truth
Blend Google Ads cost with Shopify units sold and revenue so rules match actual margin reality.
Clicks > 90 AND units sold = 0
Segment winners automatically
Apply custom labels to winners, watchers, and losers so campaign logic stays clean at scale.
ROAS > 4x THEN custom_label_1 = scale
Delist without feed chaos
Remove weak products from a campaign while preserving feed health and reversibility.
Campaign = PMax Core THEN delist
Workflow
From data connection to daily budget protection.
01
Connect
Authorize the exact surfaces RoasGuard can inspect.
Google Ads, Merchant Center, and optionally Shopify. You define feed labels, campaign scope, and allowed actions from the beginning.
02
Model
Turn your media buying logic into live rules.
Start with templates for zero-sellers, low ROAS, low CTR, labelizer segments, or write your own rule in minutes.
03
Preview
See the next move before automation touches anything.
Review matched products, metric windows, and projected actions. Tighten thresholds until the rule behaves like your team would.
04
Guard
Let the automation enforce the decision every day.
RoasGuard runs the rule, logs the evidence, keeps reversals ready, and keeps your budget away from proven losers.
Platform
Production-grade controls for a high-risk workflow.
Product exclusion is powerful, so the experience has to feel controlled: scoped permissions, previews, audit logs, and reversals are first-class, not hidden settings.
Rules that read like your strategy
Build nested AND/OR logic with spend, clicks, conversions, ROAS, labels, inventory, Shopify revenue, and units sold.
Preview before enforcement
Run any rule in preview mode to see exactly which SKUs would move, why they matched, and what action would fire.
Action engine with guardrails
Exclude, delist, relabel, or notify. Each action is scoped to approved accounts, feeds, labels, and campaigns.
Reversible by design
Every change stores the prior state, rule version, metrics snapshot, and actor so teams can roll back confidently.
Product-level cockpit
Compare product, variant, campaign, and feed views with Ads and Shopify metrics normalized into one performance row.
Production controls
OAuth-based connections, scoped access, audit trails, allowlists, and conservative automation defaults.
Comparison
The weekly product audit, rebuilt as an always-on system.
Manual audits are brittle because the work lives across exports, pivots, Merchant Center edits, Ads campaign exclusions, and memory. RoasGuard keeps the decision and the action together.
WorkflowManualRoasGuard
Find losersManual exportsStanding rules
Join dataSpreadsheetsAds + Shopify rows
Take actionGMC and Ads clicksDelist, exclude, relabel
Explain whyRebuild the logicRule evidence stored
UndoSearch historyOne-click reversal
Pricing
Free while we’re in early access.
Every feature is unlocked for everyone right now — no card required. The tiers below are a preview of the paid plans coming later; you won’t be charged without opting in.
Early access — everything free, no cardLaunch
for early stores validating guardrails
€0/mo
Start guarding free - Google Ads + Merchant Center
- Preview-mode rules
- Manual review queue
- Core audit trail
Growth
per month for active Shopping teams — free while in early access
€49/mo
Start guarding free - Automatic rule enforcement
- Shopify revenue signals
- Delist, exclude, and relabel
- Rule templates and history
Scale
for agencies and multi-store operators
Custom
Talk to us - Multi-account workspaces
- Advanced approvals
- Priority onboarding
- Custom reporting exports
Trust
Strong automation should feel boringly controlled.
RoasGuard is positioned as a guardrail, not a black-box optimizer. The site mirrors that product promise with clear scopes, conservative language, and visible escape hatches.
Scoped OAuth access
Connect only the properties and accounts the system needs.
Audit-first automation
Every run stores the rule, metrics, action, and result.
Preview and approvals
Start controlled, then move rules into auto-enforcement.
One-click reversals
Undo actions from the history when strategy changes.
FAQ
The objections buyers ask before automation.
Does RoasGuard change or rebuild my product feed?+
No. RoasGuard works on the feed labels and destinations you explicitly authorize. It is a performance guardrail, not a feed migration tool, so your existing Merchant Center structure stays intact.
What's the difference between delist, exclude, and relabel?+
Exclude removes a product from Merchant Center. Delist removes it from a selected Google Ads campaign while leaving the feed alone. Relabel writes a Merchant Center custom label so your campaign structure can bid or segment differently.
Do I need Shopify?+
No. Google Ads plus Merchant Center is enough to start. Shopify adds real revenue and units-sold data, which lets you write stronger rules such as spend over $50, zero units sold, and ROAS below target over a lookback window.
Will it touch products I didn't authorize?+
No. You choose the accounts, feed labels, campaigns, and actions RoasGuard can use. Every automation is scoped, logged, and reversible, so the system cannot quietly operate outside the boundary you set.
Is Performance Max supported?+
Yes. RoasGuard is built for Google Shopping and Performance Max workflows, including product-level analysis, campaign-level delisting, and Merchant Center label strategies.
Can my team review actions before they run?+
Yes. Start rules in preview mode, inspect projected actions, then switch to auto-guard when the logic matches your risk tolerance. Every run keeps the rule, metrics, action, and timestamp in the audit trail.
How quickly can we launch?+
Most teams can connect Google Ads and Merchant Center in minutes, start with a template rule, and run the first preview the same day. Shopify can be added when you want revenue-aware rules.
Put a professional guardrail between your budget and weak products.
Connect in minutes, preview your first rule today, and move into automated protection when the evidence matches your buying logic.